Spotify Waterfall Release Strategy

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Spotify Waterfall Release Strategy Spotify waterfall release is a feature offered by Spotify that allows artists and labels to stagger the release of their music over time. In a traditional album release, all the songs would be released at the same time. With a waterfall release, artists can choose to release each track of their album at different times with …

Spotify Marquee Reveals New Study

Label Engine Music, News

Spotify has released some new and exciting data from recent studies done on their Marquee promotion tool. One question artists and their teams have wondered since the release of Marquee is how does it stack up against other similar social ads. Their studies have revealed that Marquee delivers on average 10x more listeners per dollar spent than similar social ads. …