What To Do

Label Engine Label Spotlights

Founder: Justin Martin
Founded: 2020
Genre: House

“There are no rules,” Martin says. “My goal was to create a platform for creativity, and that goes for visual arts, music. Pretty much anything that I’m passionate about I want to have an unfiltered avenue to share it.” – SF Weekly

“The iconic producer debuted his very own label, What To Do, back in 2020 with the intention of releasing fresh and creative new sounds. This weekend marks the two year label anniversary and of course that means a brand new single from Justin titled “Let’s.”” –thissongissick

“Justin Martin heads into late-summer with a bolt of dancefloor lightning. His latest single, the sixth release on his burgeoning What To Do label, is a slice of sonic versatility that makes him one of America’s most beloved producers” – FindYourSounds

“The label [What To Do] takes a step away from the Dirtybird sound and instead dives into a deeper, darker sound that truly shows Martin’s growth as an artist—and we’re here for it.” – EDM Tunes

“California house music savant, Justin Martin, just dropped his newest single, “Eye Of The Storm” on his own label, What To Do.” – EDM Maniac

““I’m really excited about this new direction. It’s a lot more emotional, a lot more introspective, a lot more melancholy”… A key reason Martin was able to shift directions so decisively is his new label, What To Do. Launched back in January, the imprint was intended to serve as a launching pad for Martin’s breakout year, and he views the label as a blank canvas.” – SF Weekly

“After making a lasting first impression following the launch on his very own label What To Do with the debut release coming in the form of “Needs”, Justin Martin has just unveiled his imprint’s newest weapon, “Stay”.” – DJ Times

“The wait is over for house-heads everywhere. Justin Martin has kickstarted the new year with the release of “Needs,” the debut track on his new record label, What To Do. The lauded deep house DJ/producer has been teasing the track since 2016, but was keeping it stored away until the start of this new path in his career.” – Conscious Electronic

“Martin got it ready just in time for the momentous occasion of his label launch. The track pays homage to the sounds that inspired Martin at the start of his career and also alludes to the more serious, deeper aesthetic that he’ll be pushing through the new imprint. ” – thatDROP

Justin Martin’s newest release “Let’s” is out now.

Listen: https://whattodo.ffm.to/wtd007

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