Spotify is excited to announce three major updates to give artists and their teams the opportunity for new fans to discover their music through video campaigns. The new updates include: S4A Video Upload Beta Expansion for new artists & markets, Music Video Pitching Beta, and Music Video Global Chart.
Additionally, Spotify is amplifying the natural listening behavior by surfacing tracks with videos more frequently in certain personalized recommendations, to connect the right tracks with the right listeners. Outlined below are the new features and how they can help your artist.
S4A Video Beta Expansion
Spotify is expanding the Spotify for Artists video upload Beta to thousands of new artists and unlocking Premium audiences across Brazil and Taiwan. New artist and market availability will roll out gradually over two weeks starting July 14. Performance videos and Official Music Videos can be uploaded for both catalog and new releases. Performance videos include:
- Live recordings
- Studio sessions
- Acoustic performances
- Covers
Videos distributed alongside music are eligible for high-impact discovery surfaces such as Editorial Playlists, Videos For You, push notifications and mobile home banners. If your artist does not have access to this feature yet, Label Engine can distribute the music videos on your behalf via this link.
Music Video Pitching
For the first time, artists and their team can pitch music videos directly to Spotify’s editorial team for playlist consideration. When pitching, it’s important to share your video’s story, including the concept, the mood, the visual style, so your official music and performance videos will reach the right fans through playlists like Best New Videos, Live Performances, and House Party. Access to this feature begins July 14 and will roll out gradually to all artists with a music video over the following week.
How to Pitch Music Videos:
- Navigate to the Video & Visuals tab in S4A on desktop and tap “Pitch Your Videos”
- Add details such as genre and visual style to help editors better understand your release.
- Videos delivered through supply chain or uploaded via S4A are eligible.
- Videos must be unreleased or released within the past 7 days to be eligible.
- Video and audio pitching are separate – pitch both for maximum editorial consideration.
Music Video Global Chart
Spotify is introducing their new Music Video Charts Global, the service’s first chart dedicated entirely to music videos ranked by daily stream count. Fans can discover the top 50 videos across the globe located in the Charts hub and the Video Playlists Browse shelf/hub. Official music videos and performance videos are eligible.
The service will also launch a video chart social franchise every Tuesday on their social channels to spotlight the Top 10 music videos.
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Label Engine Team