Label Engine’s next chapter: Joining forces with CreateTV

DJ Lazy Rich News, Updates

To all Label Engine customers and vendors,

I’m very happy to announce that Label Engine has been acquired by Create (CreateTV, INC), a media company based in Los Angeles that specializes in YouTube monetization and artist development.

Firstly let me start by saying that Label Engine continues to be managed by Label Engine staff. The same people you are used to working with will continue to offer the same excellent customer service. We will continue to focus on providing an incredible range of tools for record labels of all sizes. Your existing contracts will not be affected and our prices have not changed.

For the past 6 years Label Engine has been a joy to develop. Alex, Luis, Gary, myself and the rest of the team have prided ourselves on bringing positive change to the industry by redefining what it means to be a distributor. Through innovation we have brought better value for artists and labels and continued our mission to ensure that artists are paid fairly.

Although it was not an easy decision to make a change, we feel that Create is a company that shares this vision and is able to provide the additional resources necessary to take Label Engine to the next level. Create is one of the fastest growing YouTube networks in the world and is on target to hit over a billion views each month. They have a team of over 40 people in Los Angeles that work with some of the biggest names in the music industry every day.

Label Engine has already begun taking on additional staff dedicated to adding new exciting features, improving our infrastructure and improving our relationships with labels and stores. We will have a dedicated development center in Vancouver and our US staff will be moving into Create’s facility in Los Angeles. We will be able to take advantage of Create’s in-house YouTube content monetization technology to provide a boost in YouTube revenue for our labels and use their incredible industry connections to secure better deals and features.

I personally am incredibly excited about Label Engine’s future. I will continue to work with some of the greatest minds in the industry while unlocking a huge realm of opportunity for ourselves and our label/artist partners. Throughout this change we will continue to develop our vision of providing the best possible service to every one of our labels/artists – I promise you’ll like what we’ve got planned for the future.

If you have any questions regarding Label Engine or Create you can reach out to me at rich(at) or Alex at alex(at)

Thank you so much to every one of you for your continued business, feedback and support.

Richard Billis
Founder, Label Engine