Launching this summer, Reserved by Spotify is an exciting new experience for Premium subscribers (18 and older). The feature identifies an artist’s most dedicated fans based on listening, saves, shares, and other Spotify engagement, and reserves up to two tickets for them before the general public on-sale. No generic presale codes, racing against bots, or fighting scalpers. Just real fans getting a guaranteed reserved 24-hour window to buy tickets for their favorite artist’s tour.
Reserved is currently available in the US with availability in Canada coming soon! More international markets are set to receive this feature, but a timeline for this is currently unavailable.
How It Works:
Targeted fans will be alerted when the tour is announced, ahead of the presale period. Once notified, fans will have the option to either set a reminder (if they qualify for the reservation period) or get on the waitlist if they’re still in the fan pool of Premium subscribers. The waitlist allows fans to gain access if tickets are released from the initial reservation.
Before the pre-sale, fans will get in-app notifications and messaging letting them know when their presale window opens and how much time they have to purchase their tickets. Fans on the waitlist will be notified if they’ve advanced from the list should tickets become available during the pre-sale event.
Once the pre-sale starts, fans will have a 24-hour window to select any two tickets within Spotify’s qualified hold. If a top fan decides to purchase tickets through the pre-sale, they’ll be brought into Ticketmaster to a Spotify-specific queue to complete their transaction. Tickets are available to fans on a first come, first serve basis with no purchase code required.
What this Means for Artists:
- Top fan amplification – artist’s tour visibility amplified to the most dedicated fans on Spotify via in-app, push & email.
- Frictionless for fans – Seamless, code-free purchase experience for artist’s exclusive Spotify offer.
- Real fans in the seats – Reserved access helps real artist’s fans, not resellers, get tickets.
How to Involve Your Artist:
The program works through Spotify’s promoter partnership with Live Nation, so tours are sourced through Live Nation’s pipeline rather than through direct pitches to Spotify. For any specific details about your artist/tour, the best people to connect with are your team’s tour contacts at Live Nation, who are managing the offer submissions for the program. From club tours to stadium tours, all are eligible for the Spotify Reserved program. For tours you’re actively considering, your Live Nation tour contacts can help answer questions about eligibility, timing and overall offer submission next steps. Please note Spotify’s artist and label partnerships team might be reaching out to their respective partners on this as well.
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Label Engine Team