Spotify’s Discovery Mode

Label Engine Articles

Spotify has been a game-changer for the music industry since its inception, providing millions of people with access to a vast library of music. However, as the music streaming market becomes increasingly competitive, emerging artists have found it more challenging to make their mark on the platform. This is where Spotify Discovery Mode comes in – a new feature that helps artists get their music in front of more people.

Spotify Discovery Mode is a feature that allows artists to promote their music to more listeners by paying a small commission fee to have their songs placed in more artist’s radio stations and general “autoplay” sessions. The algorithm then analyzes how users engage with the promoted songs and considers them for broader distribution.

One of the most significant benefits of Spotify Discovery Mode is the potential for increased exposure. By placing songs in front of more people, artists can attract new fans who may have never discovered their music otherwise. Additionally, the algorithm tracks how users interact with the songs, such as how many times they are played, saved, and shared. This information can then be used to identify which songs are resonating with listeners and guide artists’ future releases.

Another advantage of Spotify Discovery Mode is the flexibility it offers artists. The feature can be used by both established and emerging artists, with pricing based on a per-stream basis. This means that even artists with limited budgets can take advantage of the feature to promote their music. Additionally, the feature is available to all genres of music, allowing artists from various backgrounds to benefit from it.

Spotify Discovery Mode is an essential tool for emerging artists looking to grow their fanbase and attract new listeners. The feature offers affordable pricing, increased exposure, and valuable insights into listener engagement, making it an attractive option for artists of all genres and budgets. As the music industry continues to evolve, features like Spotify Discovery Mode will become increasingly important in helping artists succeed in a competitive market.

As of 8/17/2022, all of Label Engine releases have bee opted into Discovery Mode unless you have requested otherwise. Feel free to reach out to our team with any questions or concerns!